Since 1976, when he co-founded Worrell, Inc., with his wife, Judy, in Minneapolis, MN, Bob has molded his firm into a nationally recognized, world-class product innovation and design consultancy that helps Fortune 100 companies and venture start-ups alike “innovate out of the middle” to establish durable brands and product category leadership.
Mr. Worrell blends his knowledge of brand evolution and global economics with a values-based Midwestern work ethic that gives his clients the competitive edge. “CEOs are responsible to their shareholders or investors,” says Mr. Worrell. “And Design – through 3D universal language of ergonomics, fit, finish, color and technology innovation – is the future of economic viability in a global marketplace for which our leaders will need to be well versed to keep our country strong.”
Mr. Worrell invented Censys, a proprietary process that predicts customer behavior to guide in the definition and development of new products and services. He has also invented or acquired software and methodologies that focus the design process, including OnTask, The DesignBrand Strategy, Cypher Innovation Strategy and The Design-Path.
Mr, Worrell and his company have been honored with numerous and prestigious design awards both nationally and globally. He has also been an Industrial Design Society of America National Board Member and was selected as a 1990 Who’s Who in the Midwest. He has spoken at Worldesign, Washington, D.C., Designer’s Saturday, New York City, NY, the 2002 Advamed Conference on medical devices, and the 2003 University of Minnesota Design for Medical Devices Conference. Mr. Worrell served on the 2004 AAMI committee on design and human factors and was named one of the 100 notable people in the medical device industry in 2004.
Mr. Worrell has a Bachelor of Arts degree in Industrial Design from Purdue University and holds a provisional QFD Black Belt from the Quality Function Deployment.
“Chi Chapter of Kappa Sigma was the foundation of my social development in College. It is where I learned to grow as an individual in a collection of diverse personalities and leadership styles. While it was probably not where my greatest character qualities were shaped it was a place where there certainly was no shortage of characters. It is the source of many fond memories and continues to be a source of interest and amazement to see what many of my brothers have accomplished in their lives.“ – Bob Worrell ’66
